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What Really Matters in Collaboration
Rowan Trollope | Cisco Blog
On the eve of Microsoft's first Lync User Conference, I think it's a great time to start a frank and direct conversation about what's changed in collaboration and, because of those changes, what's really important for IT decision makers to consider as they evaluate collaboration vendors and solutions. This conversation, which I'm confident will spark a lively and healthy debate, will last for weeks and will include input from a variety of Cisco Collaboration leaders.
So, to start, what has changed in collaboration? At the macro level, I would argue that collaboration has evolved from a tolerated office tool into the single most important technology investment that an organization can make. Why? Because the next breakthrough levels of performance and productivity needed in business won't come from a better-looking web portal or a bigger Inbox -- they'll come from the ability to tap into the collective knowledge and creativity of our people.
But, here's the catch: not all collaboration solutions are designed to help people engage the way they want to engage, and they're also not architected from the ground up to cater to IT's needs and requirements.
Customers tell us time and again that a modern collaboration platform needs to deliver more than the basics like IM, conferencing and VoIP.� It needs to offer flexibility and choice in support of trends such as BYOD (Bring Your Own Device), high-quality video, and cloud-based deployments (private, public, hybrid, and hosted). The modern collaboration platform needs to be usable not just by office workers but by anyone, from physicians to customer care agents, executives, mobile and desk-less workers. And it needs to be as complete of a solution as possible -- including the underlying infrastructure, a wide choice of compatible endpoints, and world-class support and maintenance -- to maximize business and IT value.
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